Online Review – Feefo

Benefits

Broker / Agent

  • Reputation Management: Collects real-time feedback to improve service quality and strengthen client relationships.
  • Client Retention: Demonstrates care and responsiveness, boosting trust and long-term loyalty.
  • Public Reviews (Optional with Feefo): Positive feedback can be showcased externally to attract new clients and enhance credibility.

End User

  • Easy Feedback Sharing: Simple, intuitive buttons make it effortless to share thoughts in seconds.
  • Voice is Heard: Clients know their opinion matters and contributes to service improvements.
  • Positive Brand Experience: Reinforces a sense of community and professionalism from their insurance provider.
The Online Review Request Email is an automated message sent to clients following a key interaction—such as a policy purchase, renewal, or claim support—to gather feedback and evaluate client satisfaction. This email is integrated with Feefo, a trusted third-party review platform that enables independent and unbiased feedback collection.

The email features a clean, user-friendly design and presents clients with two straightforward options:
  • “I Had a Good Experience”
  • “I Had an Issue or Suggestion”
This simplified format makes it easy for clients to respond quickly and honestly. Responses are securely captured by Feefo and can be used for internal improvement, reputation management, or client service follow-up.

By incorporating this review request into the communication workflow, brokerages can collect valuable insights, strengthen client relationships, and support continuous service optimization.

Filters and Segmentation Example

Follow up on current campaigns or activity