The NPS (Net Promoter Score) Email is designed to measure client satisfaction by inviting them to rate their likelihood of recommending the brokerage’s services to friends, family, or colleagues. This score serves as an indicator of client loyalty and helps identify areas for potential improvement or outreach.

Email Structure: Welcome and Brief Introduction: The email opens with a friendly message, expressing appreciation for the client’s relationship with the brokerage. This sets a supportive and open tone, encouraging honest feedback.

NPS Rating Request: Clients are then invited to rate their likelihood of recommending the brokerage on a scale from 0 to 10. The scale is simple and intuitive, making it easy for clients to quickly respond. A clickable button or link takes them directly to the rating section, ensuring convenience.

Follow-Up Options Based on Feedback: Depending on their rating, clients will be guided through one of the following paths:

High Ratings (9-10): These clients may receive a prompt encouraging them to leave a positive online review, acknowledging their satisfaction and strengthening the brokerage’s online reputation.

Moderate to Low Ratings (0-8): Clients with lower ratings are invited to share direct feedback, allowing the brokerage to address any concerns. This gives the brokerage an opportunity for proactive improvements and shows clients that their voices are heard. Potential Referral Program Eligibility: Clients who provide high ratings may also be flagged for future referral campaigns, recognizing their satisfaction and encouraging them to introduce the brokerage to others. This NPS email not only tracks client sentiment but also paves the way for ongoing engagement through referrals, reviews, and feedback, fostering stronger, trust-based relationships.