Pre-Renewal Auto PL

Benefits

Broker / Agent

  • Promotes proactive communication with clients.
  • Helps ensure renewals are not missed.
  • Provides an opportunity to review coverage and upsell additional products

End User

  • Reminds them of upcoming renewal deadlines.
  • Offers an opportunity to reassess coverage needs.
  • Ensures continuity of coverage without interruption.

The Pre-Renewal Personal Lines Auto Email is a tailored communication sent to clients with auto policies approaching renewal. This email keeps clients informed, invites them to assess their current coverage, and collects feedback through a Pre-Renewal Survey, all designed to ensure smooth, uninterrupted coverage.

Email Structure: Friendly Renewal Reminder for Auto Policy: The email opens with a welcoming message, notifying the client that their auto policy renewal date is approaching. This reminder emphasizes the importance of maintaining continuous coverage for peace of mind on the road.

Overview of Current Auto Coverage: A summary of the client’s current auto policy is provided, outlining key aspects like coverage limits, deductibles, and optional add-ons. This review encourages clients to consider any changes in their driving habits or vehicle usage that may affect their coverage needs.

Introduction to the Pre-Renewal Survey for Auto Policies: The email introduces the Pre-Renewal Survey, specifically designed for auto insurance. It invites clients to share feedback on their current coverage and note any updates they may need, such as adding a new driver, adjusting mileage estimates, or modifying their deductible.

Clear Call-to-Action (CTA) for the Survey: A prominent CTA button directs clients to complete the Pre-Renewal Survey. By gathering their input, the brokerage can offer a renewal that’s more closely aligned with the client’s specific auto coverage needs and any life changes that may impact their policy. 

Closing with Contact Information and Support: The email concludes with a message reinforcing the brokerage’s availability to discuss the client’s auto policy needs. Contact information is provided to make it easy for clients to reach out if they prefer a direct conversation over completing the survey.

The Pre-Renewal Personal Lines Auto Email with a Pre-Renewal Survey as the CTA enables the brokerage to collect essential insights about each client’s unique auto insurance needs, ensuring a seamless and customized renewal experience.

Filters and Segmentation Example

Policy Renewal Date
*Every policy type could be used for triggering Pre Renewal automation workflows