The Renewal Premium Increase Notification Workflow is the first email in a renewal communication flow, designed to inform clients of upcoming premium adjustments and ensure they receive relevant information based on the size and percentage of the increase. This segmented approach tailors messaging to the client’s specific situation, helping them understand the premium change and any potential options for adjusting their coverage.

Workflow Structure:
Initial Check of Premium Amount:
The workflow begins by determining if the client’s premium is below or above 500 CAD. For clients with a premium below this threshold, a specific email type is sent, focusing on renewal confirmation and simple review.

Percentage-Based Premium Increase Segmentation:
For clients with premiums above 500 CAD, the system evaluates whether the premium increase is below or above a certain percentage threshold (8% or 15%, depending on the producer’s criteria). This additional segmentation allows for customized messaging based on the size of the premium increase, addressing client expectations more precisely.

Tailored Email Communication:
Each client receives an email based on their segment. For lower increases, the email may focus on reassurance and value, while higher increases include options to review or adjust coverage. All emails provide access to the renewed policy documents and encourage clients to review coverage, reach out with questions, and update any changes to their risk profile.

The Premium Increase Notification Email Workflow ensures clients are informed of their premium changes in a way that aligns with the impact of the increase, fostering transparency and trust while supporting client satisfaction through personalized communication.