By using the Pathway platform, we have focused on automating the eDelivery process. This alleviates significant workload for our administrative staff, allowing them to focus on areas that require a personal touch. Charlotte Steinschifter (Director of People and Culture, Billiard Insurance Group) Did you know that insurance has become one of the most automatized industries […]

A common aspect of professional life is the time invested in strategizing around ways to improve interactions with clients, especially after particularly complex projects. The reality is that quality communication is the secret behind business success. However, the challenge remains that it’s difficult to find breathing space and invest the time in writing emails and […]

Get the behind-the-scenes perspective on the insurance industry through our expert-curated list of the top insurance blogs. Sharing our understanding of the industry with our clients is part of the value proposition we offer to the hundreds of insurance agencies and brokerages who use our services. That’s why we’re passionate about giving our users the […]

Email marketing is both an art and a science. Sure, you can follow a playbook of common strategies and glean a degree of success from it, but without finesse and nuance, your successes will only take you so far. Regardless of the approach, it’s one of the most effective tools you can employ in your […]

Email marketing has become one of the most powerful tools for insurance brokers. With global premiums declining and face-to-face interactions limited, brokers need automated, personalized communication to: 💡 Fact: Triggered emails average 70%+ open rates and 152% more clicks than standard email campaigns. Email marketing for insurance brokers is becoming one of the most powerful […]

Succeeding in our current insurance ecosystem means your business needs to be agile, adaptable, and using the most cutting-edge technology available. You can’t just have a “laissez-faire” attitude anymore — since working smarter, not harder, is the new black. But, more importantly, your customers expect you to be ahead of the curve.   At Pathway, we […]