Succeeding in our current insurance ecosystem means your business needs to be agile, adaptable, and using the most cutting-edge technology available. You can’t just have a “laissez-faire” attitude anymore — since working smarter, not harder, is the new black. But, more importantly, your customers expect you to be ahead of the curve.  

At Pathway, we can help your business chart a new way forward. Our North Star has always been the belief that every business, big or small, can benefit from the power of marketing automation at an affordable price. That’s why we’re passionate about giving you the tools to build up relationships with your clients and protect their sensitive information all while growing your revenue, and attracting new business. When push comes to shove, we roll up our sleeves and do the hard work so you don’t have to.

We’re building the future of insurance automation and customer service, one human connection at a time. These are and will always be the principles we live by.

Automating Renewal Reviews and Recommendations

Is your staff doing annual reviews of your clients’ coverage and advising them on the right recommendations to help protect their property and their families? Many brokerages have manual workflows where a TSR or a CSR will perform these reviews, but this process can be time-consuming. What if you could have your digital CSR review a client’s coverage and then craft a highly personalized email with perfectly tailored recommendations? For example, Pathway’s Renewal Bot can detect if a client has less than 2 million in liability and will automatically insert a paragraph recommending it, or any other recommendation based on the desired coverage. 

See what a client recently said about this feature –

“Since launching our renewal review process through Pathway using the pre-renewal questionnaire and conditional merge tags, we have been very pleased with the increase in the efficiency of our renewal review process. Our Technical Service Brokers have indicated that the Pathway process has cut the time they spend on renewal reviews in half. In the past, they were spending between 6-8 hours per day completing manual renewal reviews. Now, they can complete their renewal review workflow in 2-3 hours per day on average.”

– Mandy, Advocate Insurance

Document Delivery

While both systems can run basic marketing automation campaigns, including welcoming new clients, NPS® surveys, referral emails or cross-sell campaigns, Pathway has the distinct advantage of taking agency automation to the next level with its eDelivery workflows. eDelivery is less about marketing automation and more about business process automation (BPA), specifically for insurance brokerages. This saves your CSR’s time and effort by setting up rules and automating the delivery of specific policy documents like new business, renewals, and rewrites. Any type of document, including manually uploaded ones, can be added to automated workflows and securely delivered to the customer without the need for human intervention, minimizing the chance for human error by design. This will give your staff more time to focus on revenue-generating tasks. Let our team at Pathway do the rest so you can focus on what matters to your business. eDelivery is currently available with integrations using Power Broker, Vertafore SIG, Applied TAM, Applied EPIC, and CSSI’s The Brokers Workstation with more to come. Ask us if your management system can work with eDelivery.

Billing Workflows

If you’ve read this far, you’ve have probably noticed that Pathway’s expertise isn’t only in marketing, but also improving efficiency by automating those necessary day-to-day communications. Billing reminders are the perfect types of notifications to automate since there’s simply no value in having staff spend time sending them. From the customer’s perspective, policyholders on Agency Bill or Direct Bill will immediately benefit from these important notifications. So stop wasting time on late-payment reminders, set up an automated workflow, and let our team free up your staff’s time and help you grow your insurance brokerage.

Online Forms / Questionnaires 

Pathway offers a robust online forms tool. It’s time to convert those cumbersome spreadsheets and PDFs into digital online forms that are easy for customers to complete, including on their mobile phones. Pathway’s online forms will speed up any application or renewal process and move things forward, faster — saving your business time, reducing associated printing costs, and improving the overall customer experience. The form builder is great for personal and commercial insurance and is highly customizable. For example, we integrate seamless conditional logic where question prompts will only appear if respondents answered ‘yes’ to a previous query.

If emails and texts are the “speech” side of communication, then questionnaires embody the crucial act of “listening” which plays an equally important role in crafting your ideal customer journey. By adding a listening component to your agency repertoire you’ll be able to speak differently to a diverse set of prospects and clients. Because online forms are integrated into Pathway, you have the option to create segments (sublists) based on registered responses. Additionally, you can build lists based on people that answered ‘yes’ to specific questions and send them a follow-up email or SMS text. If your goal is personalization, then online forms and questionnaires are essential to the longer-term success of your brokerage.

Optional Self-Service Client Portal Add on

Self-Service Kiosk converts any website into a client portal with a simple line of code and is available on its own, or with Pathways other products. Having a Self-Service tool will save your staff time by reducing the volume of phone calls, and superchargers the level of service offered to your clients. Though there are times when policyholders prefer to talk to someone directly, the latest research suggests that’s not the case when simply accessing documents or performing other routine measures. They want to access their documents on their terms and on their timelines, so it’s critical for any insurance business to have that capability in place. It’s also important to note that although clients want convenient access to their documents, that doesn’t mean all customers by default will download your app from the Apple or Google App store. Pathway offers a mobile app but also a simple ‘chat style’ widget for your website, giving your customers much-needed flexibility.

Self-Service Kiosk comes in a desktop version as well as a mobile app, and can even work with your automated emails. It can integrate fully with your management system (AMS/BMS), automatically sending an activity when prospects and clients interact with it.

Features include:

• Chat with a team member
• Request a quote
• Access ePinkslips and insurance documents
• Submit an auto claim
• Make a payment
• Track Inventory
• Contact roadside and emergency services

2-Way Integration

A standard 1-way integration allows you to sync data from your management system to your Pathway account and run automated campaigns. Pathway’s 2-way integration allows us to push activities and abeyances back into your management system so you have a record of these events in your BMS. By storing valuable data in your BMS in this fashion, team members uninvolved in the original automation process can still view what emails a client has received. 

While Agency Revolution offers a 1-way integration with Applied TAM, Pathway takes this a step further by integrating with Applied TAM and Applied Epic with the option of having a 2-way integration. Pathway also offers 2-way integration with Vertafore AMS360, Vertafore SIG, Acturis Power Broker, Hawksoft, and NowCerts with more coming soon.

Contract Term

Although the salesperson may have done a great job on the demo for your team, you never really know what the experience of working with a company is going to be like until you do it. When the rubber hits the road, no business likes to find out that the functionalities they thought would be ideal for the task didn’t play out as expected. Never commit to long-term contracts unless you have no other choice.

Modern software businesses shouldn’t need to lock customers into long-term contracts if they are confident in the quality of their software and services. That’s why Pathway offers month-to-month contracts so clients can plan accordingly, and never feel like they are held hostage by unyielding contracts of 1,2, or 3-year terms.

At Pathway, we pride ourselves on creating intuitive automation solutions for the most progressive insurance agencies and brokerages in the U.S. and in Canada. We do all this because the guiding principle that drives our work is a belief that every business, big or small, can benefit from the power of marketing automation at an affordable price. Our experience has consistently shown that adding automation to your brokerage or agency will dramatically improve your business: let us give you that cutting edge you need to stay connected to your customers, increase revenue, and attract new clients.

We hope this comparison makes making the right choice a little easier.