Email marketing delivers great results and a solid ROI. This article covers the best practices when running an email marketing automation campaign.

Brands today are always under the microscope of public scrutiny. This article takes a look at strategies to maintain your public image and reputation.

Nailing customer satisfaction is key in retaining customers long-term. Here’s how you can increase customer satisfaction with an insurance self-service kiosk.

Knowing how to tackle inflation will help you keep your insurance agency afloat during tough times. Here are some strategies you can use to cut costs and stay profitable.

More sales equals higher revenue. Below, we’ll cover insurance automation, prioritization, digitization, and other insurance sales productivity strategies.

The article covers how to effectively promote Pathway’s Self-Service Kiosk to your clients, from early adoption strategies to long-term success.

Your insurance marketing materials don’t have to be boring. This article will show you how to reinvent your brochures into a resource that leads will love.

As we gear up for the holidays, we thought we’d take a quick look at the year gone by and all the eventful things that happened at Pathway.  We’ve had quite the ride, and everyone from the team at Pathway to our clients can agree that it’s been nothing short of crazy (in a good […]

The idea of using a robot of any sort instantly spooks many business owners who assume they will lose the air of personalization and human touch that their business normally has. Robots conjure up images of impersonal machines that don’t understand human emotion, let alone have the ability to be empathetic.  When it comes to […]

Email marketing provides an average Return on Investment (ROI) of 3600% — making it a vital tool. Here are six tips for maximizing your insurance email marketing.