
Insurance Automation: The Future of Policy and Claims Administration for UK Brokers
Insurance Automation for UK Brokers: Boost Efficiency, Accuracy, and Retention Insurance automation helps UK brokers improve efficiency, reduce admin, and offer more personalised service. Whether you’re a small independent brokerage or a growing MGA, insurance automation enables faster service, reduced admin time, and more growth. Platforms like PathwayPort are helping UK insurance brokers streamline their […]

How to Deliver Personalized Customer Experience with Insurance Marketing Automation (2025 Guide)
How to deliver personalized customer experience in insurance? As the insurance industry is evolving — so are your clients’ expectations. Today’s customers want faster responses, personalized experience, and seamless service. For brokers, meeting these demands while managing day-to-day operations can feel like an uphill battle. That’s where insurance marketing automation becomes a game-changer. With PathwayPort, […]

The Ultimate Guide to SMS Marketing for Insurance Agents: Key 2025 Stats You Can’t Miss
In a world where instant connections matter, client communication can make or break your business. Especially for insurance brokers and agents, staying in touch with clients is key to retaining their trust and loyalty. That’s why PathwayPort introduced its SMS Marketing feature—a revolutionary tool that transforms how brokers and agents engage with their clients. What […]

Pathway Expands Presence with Vertafore’s Orange Partner Program to Automate Client Communication Channels
Pathway, a robust automated insurance communication platform, today announced it will integrate with Sagitta®, the enterprise-class agency management solution from Vertafore®

Digital and Direct Communication are Imperative for Growth
A common aspect of professional life is the time invested in strategizing around ways to improve interactions with clients, especially after particularly complex projects. The reality is that quality communication is the secret behind business success. However, the challenge remains that it’s difficult to find breathing space and invest the time in writing emails and […]

Pathway Insights: The Top Insurance Blogs to Follow
Get the behind-the-scenes perspective on the insurance industry through our expert-curated list of the top insurance blogs. Sharing our understanding of the industry with our clients is part of the value proposition we offer to the hundreds of insurance agencies and brokerages who use our services. That’s why we’re passionate about giving our users the […]

10 Best Triggered Email Campaigns for Insurance Brokers
This past year has been unprecedented in terms of the disruption to all aspects of our modern lives. Robust industries that seemed poised to capitalize on growing trends in technology and globalization suddenly found themselves scrambling to remain afloat — the airline industry alone lost over $370 billion in revenue since the pandemic began. The […]

And the Winner Is… Celebrating Our 2021 Pathway Award Winners
Let’s face it 2020 was rough! But so many Pathway brokerages rose to the occasion and used our automated platform to work smarter and connect with clients like never before. So, we’re honoring those that stood out from the pack in 8 distinct insurance marketing categories: Best Net Promoter Score® Most active workflows Most emails […]

How to Get More Google Reviews For Your Insurance Agency in 30 Days
Introduction: Why Google Reviews Matter for Insurance Agency Google reviews play a critical role in influencing prospects’ decisions when choosing insurance providers. According to recent statistics, 93% of consumers read online reviews before making a purchase, and 84% trust these reviews as much as personal recommendations. When prospects search for insurance, they compare coverage, rates, […]

Brush Up on These Email Marketing Fundamentals
With most insurance clients still keeping a safe social distance from your brick-and-mortar locations, email marketing remains your most effective tool for welcoming new clients, sharing updates, processing renewals, cross-selling, and attracting new business. But, if you haven’t been at the top of your email marketing game for a while now, you may need a […]