Why Google Reviews and Testimonials Are Now Fueling AI Search In today’s digital-first world, Google Reviews and customer testimonials are no longer just online reputation markers, they are signals that feed directly into how Google AI and other AI-driven search agents recommend businesses. When someone searches for an insurance agency, Google’s AI doesn’t just scan […]

Personalize customer experience is the new standard in the insurance industry’s massive 2025 shift. Customers now expect tailored interactions that match their lifestyle, health, and financial needs. Yet many insurers still rely on outdated manual processes. That’s where insurance marketing automation comes in-blending AI, predictive analytics, and customer data to deliver seamless, customized experiences at […]

Traditional manual processes can’t keep pace with today’s client expectations, regulatory demands, and competitive pressures. That’s why workflow automation is now mission critical for insurance professionals. Insurers using automation achieve up to 65% lower operating costs, 50% faster claims handling, and 90% higher customer satisfaction through streamlined, self-service workflows. These aren’t incremental improvements, they’re transformative. […]

Automated insurance renewals are transforming the way policies are managed, making the insurance process faster, more accurate, and more convenient for both insurers and policyholders. By replacing manual tasks with smart, technology-driven workflows, renewals are now simpler, more efficient, and far less prone to errors — helping insurance brokerages and agencies deliver better service while […]

Table of Contents How Acturis + PathwayPort Integration Supercharges UK Brokers As a UK insurance broker, you’re facing a new era of rising client expectations, tighter regulatory demands, and increasing competition. To stay ahead, you need tools that don’t just make life easier-they must drive real performance, support FCA Consumer Duty requirements, and scale with […]

5. How PathwayPort Simplifies Email Marketing Automation6. Pre-built, Branded Templates7. Workflow Triggers by Event or Interest8. Multi-Channel Messaging: Email, SMS & Internal Notifications9. Dynamic Merge Tags for Personalization10. Policy-Based Segmentation and Timing Insurance agencies and brokerages today face rising client expectations and limited time. That’s where email marketing automation comes in, as it streamlines communication, […]