Table of Content: How to deliver personalized customer experience in insurance? The insurance industry is evolving fast — so are your clients’ expectations. Today’s customers want immediate responses, personalized experience, and seamless service. For insurance brokers and agents, meeting these demands while managing day-to-day operations can feel like an uphill battle. That’s where insurance marketing […]

In a world where instant connections matter, client communication can make or break your business. Especially for insurance brokers and agents, staying in touch with clients is key to retaining their trust and loyalty. That’s why PathwayPort introduced its SMS Marketing feature—a revolutionary tool that transforms how brokers and agents engage with their clients. What […]

Pathway, a robust automated insurance communication platform, today announced it will integrate with Sagitta®, the enterprise-class agency management solution from Vertafore®

A common aspect of professional life is the time invested in strategizing around ways to improve interactions with clients, especially after particularly complex projects. The reality is that quality communication is the secret behind business success. However, the challenge remains that it’s difficult to find breathing space and invest the time in writing emails and […]

Get the behind-the-scenes perspective on the insurance industry through our expert-curated list of the top insurance blogs. Sharing our understanding of the industry with our clients is part of the value proposition we offer to the hundreds of insurance agencies and brokerages who use our services. That’s why we’re passionate about giving our users the […]

Email marketing has become one of the most powerful tools for insurance brokers. With global premiums declining and face-to-face interactions limited, brokers need automated, personalized communication to: 💡 Fact: Triggered emails average 70%+ open rates and 152% more clicks than standard email campaigns. Email marketing for insurance brokers is becoming one of the most powerful […]

Let’s face it 2020 was rough! But so many Pathway brokerages rose to the occasion and used our automated platform to work smarter and connect with clients like never before. So, we’re honoring those that stood out from the pack in 8 distinct insurance marketing categories:  Best Net Promoter Score® Most active workflows Most emails […]

Introduction: Why Google Reviews Matter for Insurance Agency Google reviews play a critical role in influencing prospects’ decisions when choosing insurance providers. According to recent statistics, 93% of consumers read online reviews before making a purchase, and 84% trust these reviews as much as personal recommendations. When prospects search for insurance, they compare coverage, rates, […]

With most insurance clients still keeping a safe social distance from your brick-and-mortar locations, email marketing remains your most effective tool for welcoming new clients, sharing updates, processing renewals, cross-selling, and attracting new business. But, if you haven’t been at the top of your email marketing game for a while now, you may need a […]

It’s no secret that we have the best clients here at Pathway. But, two of our team members experienced exactly how thoughtful they can be when these cute goodies arrived in the mail for their new bundle of joy. Darko and Mili, from the Pathway Support Team, were both pleasantly surprised to receive the adorable […]