Get the behind-the-scenes perspective on the insurance industry through our expert-curated list of the top insurance blogs. Sharing our understanding of the industry with our clients is part of the value proposition we offer to the hundreds of insurance agencies and brokerages who use our services. That’s why we’re passionate about giving our users the […]

This past year has been unprecedented in terms of the disruption to all aspects of our modern lives. Robust industries that seemed poised to capitalize on growing trends in technology and globalization suddenly found themselves scrambling to remain afloat — the airline industry alone lost over $370 billion in revenue since the pandemic began. The […]

Let’s face it 2020 was rough! But so many Pathway brokerages rose to the occasion and used our automated platform to work smarter and connect with clients like never before. So, we’re honoring those that stood out from the pack in 8 distinct insurance marketing categories:  Best Net Promoter Score® Most active workflows Most emails […]

Introduction: Why Google Reviews Matter for Insurance Agency Google reviews play a critical role in influencing prospects’ decisions when choosing insurance providers. According to recent statistics, 93% of consumers read online reviews before making a purchase, and 84% trust these reviews as much as personal recommendations. When prospects search for insurance, they compare coverage, rates, […]

With most insurance clients still keeping a safe social distance from your brick-and-mortar locations, email marketing remains your most effective tool for welcoming new clients, sharing updates, processing renewals, cross-selling, and attracting new business. But, if you haven’t been at the top of your email marketing game for a while now, you may need a […]

It’s no secret that we have the best clients here at Pathway. But, two of our team members experienced exactly how thoughtful they can be when these cute goodies arrived in the mail for their new bundle of joy. Darko and Mili, from the Pathway Support Team, were both pleasantly surprised to receive the adorable […]

Pathway recently made the 1300-kilometer trek to Nashville, TN for Applied Net 2018. Our goal was to connect with insurance brokers who use the TAM/Epic BMS platform and to exhibit at the Applied Net Exchange Expo. The experience did not disappoint! Of course, we love interacting with clients at these types of events. But, with […]

Thanks to a new partnership between Vertafore and Pathway, Pathway’s robust automated insurance platform will now be available to the Canadian insurance brokers who use SIG, the Keal Broker Management System. As part of the new system integration, Keal users will now have a seamless two-way data synchronization with Pathway. The sync will allow brokers […]

When it comes to improving your marketing campaigns over time, capturing accurate data is essential. So, to help you put your finger on the most useful metrics and trends for your marketing campaigns, we rolled out a new and improved dashboard this month that offers robust filters so you can drill down data by date, […]

From time to time, we love to share photos of the Pathway team at work (and play!). This May, our talented group of developers met up with the sales and account management team in Belgrade, the capital city of Serbia, to discuss exciting new improvements to the Pathway platform. Here are some fun visual moments […]