Table of Contents:

1. PathwayPort + Feefo: A Smart Automation & Review Collection Powerhouse
2. Deliver Better Service at Scale-with Less Effort
3. How to Turn Verified Reviews into Clicks, Conversions, and Clients
4. Strategic Partnership: PathwayPort + Feefo Boosting Your Growth
5. Proven Results: How PathwayPort + Feefo Empower Brokers
6. The Best Marketing Automation Tool for Insurance Professionals in 2025
7. What the Best Insurance Marketing Automation Software Should Include

PathwayPort + Feefo: A Smart Automation & Review Collection Powerhouse

PathwayPort, the leading insurance marketing automation platform, now seamlessly integrates with Feefo, the trusted verified review solution. Together, they empower brokers with a complete, automated feedback and engagement engine—driving client satisfaction, compliance, and revenue growth.

This integration transforms everyday client interactions into powerful feedback loops—automatically collecting, syncing, and leveraging verified reviews across your entire client journey.

Deliver Better Service at Scale-with Less Effort

From automated policy renewals to dynamic review collection and instant document delivery, PathwayPort + Feefo helps brokers:

✅ Automate and personalize every client interaction
✅ Collect and sync verified reviews automatically
✅ Deliver documents, surveys, and forms instantly via email or SMS
✅ Boost satisfaction, loyalty, and reputation-all in one platform

With full CRM/BMS integration, even small teams can operate like enterprise-level brokerages.

How to Turn Verified Reviews into Clicks, Conversions, and Clients

With hundreds of brokerages across Canada, the U.S., and the U.K. already seeing measurable results, PathwayPort is quickly becoming the go-to insurance marketing automation software for agencies that want to stay ahead.

✔️ Automated Client Journeys:

Send welcome emails, renewal reminders, or claims updates via SMS or email-completely automated. Instantly deliver policy documents, invoices, and payment reminders with secure eDelivery. No printing. No delays.

✔️ Seamless Review Collection Across the Customer Journey:

With PathwayPort + Feefo, review requests are automatically embedded into key touchpoints-such as post-claim communications or policy renewals-ensuring feedback is collected at the moments that matter most. The platform supports both public and private responses, giving your team a well-rounded view of customer sentiment while driving transparency, trust, and continuous service improvement.

✔️ Maximizing the Power of Review Platforms:

Strengthen your brokerage’s online reputation by actively leveraging trusted platforms like Feefo, Google Reviews, and others. With PathwayPort’s integration, verified reviews flow directly into your workflows-while managing your presence on key platforms ensures visibility, credibility, and engagement. Responding to both positive and negative feedback demonstrates transparency and a genuine commitment to client satisfaction.

✔️ Deliver Dynamic Surveys + Forms=Verified Reviews:

Go beyond reviews-PathwayPort enables automated distribution of custom surveys and feedback forms. From NPS scoring to lost-client outreach, gather insights that drive service improvements and client retention. Learn more about forms in insurance marketing automation.

✔️ Seamless CRM & Marketing Automation Integration:

PathwayPort integrates with industry-leading BMS platforms. This deep CRM and marketing automation integration for insurance companies ensures consistent data, synced communication, and uninterrupted workflows.

✔️ Expand Your Reach with Verified Reviews:

With 96% of consumers reading reviews before making a decision, it’s essential that your feedback travels with them. Through PathwayPort’s integration with Feefo, your verified reviews follow prospects across their online journey-appearing where it matters most. Amplify visibility, build trust early, and increase conversions through Feefo’s powerful syndication network.

✔️ PathwayPort + Feefo + Google: A Powerful Trio for Trust and Visibility:

With PathwayPort’s seamless integration with Feefo, your verified client reviews don’t just stay behind the scenes-they shine where it matters most. Showcase your Feefo star ratings directly in Google Ads to boost credibility, improve click-through rates, and drive more qualified traffic to your brokerage. This end-to-end automation-from review collection to public visibility-helps you build trust and attract new clients effortlessly.

✔️ Comprenhensive Campaign Analytics

Get immediate visibility into the performance of your marketing. Measure open rates, clicks, responses, and ROI, and continually optimize your strategy.

Strategic Partnership: PathwayPort + Feefo Boosting Your Growth

To take client engagement one step further, PathwayPort has partnered with Feefo, a leading customer review platform. Through this integration, insurance brokers can automatically request client reviews via email-seamlessly embedded into existing workflows.

For insurance agencies and brokerages, client feedback isn’t just a metric-it’s a competitive advantage. The PathwayPort–Feefo integration brings customer reviews into the heart of your automated workflows. By embedding automated review requests into post-renewal or claims communications, brokers can seamlessly collect verified, two-way sync feedback without extra effort. This enables you to track satisfaction trends, identify service gaps, and showcase positive experiences to build trust with prospects. With reviews managed directly within PathwayPort, your team gains a single, unified platform to enhance engagement, improve operational efficiency, and strengthen your brand reputation. Ultimately, this partnership helps brokerages not only retain existing clients but also attract new ones through social proof and transparent service standards-delivered on autopilot.

Partnership Highlights:

🔁 Two-Way Review Sync & Feedback Insights:

Track service quality, satisfaction trends, and uncover hidden improvement areas. Every review becomes a datapoint that drives smarter operations.

⭐ Social Proof, Delivered Automatically:

Use verified reviews to build online credibility and attract new clients. Highlight top-rated service in your marketing-automatically.

📨 No Extra Setup, No Manual Tasks:

Enable once, and the system handles the rest. Review requests, delivery, and response tracking are fully automated within PathwayPort.

This integration supports your brokerage’s goal to deliver world-class service and ensures your business is constantly evolving based on real client feedback.

Proven Results: How Feefo-PathwayPort Partnership Is Powering Insurance Brokers

With the PathwayPort + Feefo integration, brokers can do more than just collect reviews-they can unlock the full power of customer feedback. From gathering multichannel, verified user-generated content (UGC) to showcasing trust-building reviews on your site, this partnership empowers agencies to drive engagement, build credibility, and gain actionable insights in real time.

More Than Just Reviews—A Strategic Advantage

• Track satisfaction trends and act fast on negative feedback
• Build credibility by showcasing real client voices
• Streamline compliance through consistent, verified feedback
• Automate follow-up actions and reduce operational overhead
• Showcase reviews in Google Ads to increase CTR and conversions

The Best Marketing Automation Tool for Insurance Professionals in 2025

If you’re searching for the best insurance marketing automation tools that are powerful, scalable, and affordable, look no further. PathwayPort combines flexibility, deep integration, and intelligent features tailored specifically for insurance professionals.

Whether you’re a growing brokerage or a small agency just starting out, PathwayPort adapts to your needs-empowering your team to spend less time on repetitive tasks and more time building client relationships.

What the Best Insurance Marketing Automation Software Should Include

When evaluating the best marketing automation tools for insurance agents, it’s essential to look beyond basic email campaigns. A truly powerful insurance marketing automation platform should offer deep integration with your BMS or CRM, personalized client workflows, multi-channel communication (email, SMS, eDelivery), and comprehensive analytics. Features like automated policy renewal reminders, payment follow-ups, and cross-sell campaigns should come standard-alongside robust data security and compliance controls. Whether you’re a large brokerage or a small agency, the right platform should scale with your business, reduce manual workload, and help you deliver proactive, consistent client experiences that drive retention and revenue. PathwayPort delivers all this-and more-tailored specifically for the insurance industry. Get Started Today.

Implementing PathwayPort is fast, intuitive, and supported every step of the way. From initial setup to full automation, our dedicated support team ensures a seamless experience.

👉 Book your free demo now and discover how PathwayPort can help you:

• Automate your workflows
• Collect and act on verified client feedback
• Increase client satisfaction
• Maximize revenue
• Reduce administrative overhead

Visit https://www.uk.pathwayport.com to get started and join the next generation of high-performing, tech-driven insurance brokerages.

1. ✅What Exactly Does the PathwayPort–Feefo Integration Do?

Answer: The integration seamlessly embeds automated review requests into your existing PathwayPort workflows-whether after policy renewals, claims, or general follow-ups. Feefo handles the secure collection and verification of client feedback, which then flows directly into your PathwayPort dashboard for easy monitoring and action.

2. 📈How Will Automated Review Collection Benefit My Brokerage?

Answer: Automatically requesting reviews at key client interaction points boosts participation, increases online credibility, and provides comprehensive insights into satisfaction trends. Positive feedback enhances your brand reputation, while constructive feedback helps you continually refine your service delivery. By including surveys in your emails, you can enhance your NPS (Net Promoter Score) and reduce client churn by sending ‘Lost Client’ emails.

3. 🛠️ Is Any Extra Setup Required for This Integration?

Answer: Not at all. PathwayPort and Feefo have designed the partnership to be simple and seamless. Once enabled, review requests are automatically inserted into your workflows-no manual messaging, no extra tools. Everything operates within your established CRM and communication sequences.

4. 💡Can Small Insurance Agencies Benefit as Much as Larger Brokerages?

Answer: Absolutely. Small teams can harness big-agency capabilities: automated client reviews, data-driven insights, and streamlined workflows, without adding staff or increasing costs. All features are scalable and tailored to fit your agency size and budget, with the same powerful impact.