Top 5 Email Marketing Insights to Boost Insurance Retention Email marketing is both an art and a science — but without meaningful email marketing insights, even the best strategies will fall short. You can follow a standard playbook and see some results, yet sustainable growth comes from understanding performance data, engagement patterns, and customer behavior. […]

The Ultimate Guide: Best Email Marketing Automation Tools for Insurance Brokers Email marketing has become one of the most powerful tools for insurance brokers. With global premiums declining and face-to-face interactions limited, brokers need automated, personalized communication to: 💡 Fact: Triggered emails average 70%+ open rates and 152% more clicks than standard email campaigns. Email […]

Succeeding in our current insurance ecosystem means your business needs to be agile, adaptable, and using the most cutting-edge technology available. You can’t just have a “laissez-faire” attitude anymore — since working smarter, not harder, is the new black. But, more importantly, your customers expect you to be ahead of the curve.   At Pathway, we […]

Let’s face it 2020 was rough! But so many Pathway brokerages rose to the occasion and used our automated platform to work smarter and connect with clients like never before. So, we’re honoring those that stood out from the pack in 8 distinct insurance marketing categories:  Best Net Promoter Score® Most active workflows Most emails […]

Billyard Insurance Group (BIG) is one of Canada’s fastest-growing insurance brokerages, has been at the forefront of digital transformation in the insurance industry. Partnering with PathwayPort, BIG adopted a strategic approach to automation — focusing on eDelivery and client communication workflows that drive immediate, tangible results, reduce workload and enhance client communication. New Business Welcome […]

Why Google Reviews Matter for Insurance Agency Google reviews play a critical role in influencing prospects’ decisions when choosing insurance providers. According to recent statistics, 93% of consumers read online reviews before making a purchase, and 84% trust these reviews as much as personal recommendations. When prospects search for insurance, they compare coverage, rates, and—most […]