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Making your message stand out

A Handful of Tips: In the dawn of “New Normal”, the world still comes to grips with the pandemic-induced curbs on businesses and travels. Consequently, every sustainable business (and marketing) strategy requires even more skills and effort to maintain a long-term relationship with the existing policyholders, return customers, and future clients alike. In addition to […]

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Insurance Form Builder: Does It Really Do Wonders? It Does.

In today’s fast-paced insurance landscape, automation isn’t optional—it’s essential. With over 91% of marketers reporting success from automation and up to a 65% reduction in operational costs through workflow automation, insurance agents and brokers are under real pressure to streamline processes and improve client experiences. That’s where Pathway’s Insurance Form Builder comes in. It’s more […]

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Get automated… and triple your efficiency
The Time Is Now

By using the Pathway platform, we have focused on automating the eDelivery process. This alleviates significant workload for our administrative staff, allowing them to focus on areas that require a personal touch. Charlotte Steinschifter (Director of People and Culture, Billiard Insurance Group) Did you know that insurance has become one of the most automatized industries […]

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Digital and Direct Communication are Imperative for Growth

A common aspect of professional life is the time invested in strategizing around ways to improve interactions with clients, especially after particularly complex projects. The reality is that quality communication is the secret behind business success. However, the challenge remains that it’s difficult to find breathing space and invest the time in writing emails and […]

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Pathway Insights: The Top Insurance Blogs to Follow

Get the behind-the-scenes perspective on the insurance industry through our expert-curated list of the top insurance blogs. Sharing our understanding of the industry with our clients is part of the value proposition we offer to the hundreds of insurance agencies and brokerages who use our services. That’s why we’re passionate about giving our users the […]

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Eye-Opening Insurance Email Marketing Insights for 2021

Email marketing is both an art and a science. Sure, you can follow a playbook of common strategies and glean a degree of success from it, but without finesse and nuance, your successes will only take you so far. Regardless of the approach, it’s one of the most effective tools you can employ in your […]