Get the behind-the-scenes perspective on the insurance industry through our expert-curated list of the top insurance blogs. Sharing our understanding of the industry with our clients is part of the value proposition we offer to the hundreds of insurance agencies and brokerages who use our services. That’s why we’re passionate about giving our users the […]

Email marketing is both an art and a science. Sure, you can follow a playbook of common strategies and glean a degree of success from it, but without finesse and nuance, your successes will only take you so far. Regardless of the approach, it’s one of the most effective tools you can employ in your […]

This past year has been unprecedented in terms of the disruption to all aspects of our modern lives. Robust industries that seemed poised to capitalize on growing trends in technology and globalization suddenly found themselves scrambling to remain afloat — the airline industry alone lost over $370 billion in revenue since the pandemic began. The […]

Succeeding in our current insurance ecosystem means your business needs to be agile, adaptable, and using the most cutting-edge technology available. You can’t just have a “laissez-faire” attitude anymore — since working smarter, not harder, is the new black. But, more importantly, your customers expect you to be ahead of the curve.   At Pathway, we […]

Let’s face it 2020 was rough! But so many Pathway brokerages rose to the occasion and used our automated platform to work smarter and connect with clients like never before. So, we’re honoring those that stood out from the pack in 8 distinct insurance marketing categories:  Best Net Promoter Score® Most active workflows Most emails […]

Neither rapid growth nor coronavirus could stop Billyard Insurance Group from moving full steam ahead with their plans to ramp up customer service and automate critical features like 24/7 self-service and eDelivery.  We recently caught up with their Marketing Manager Charlotte Mahy for a quick Q&A to learn how they used Pathway to support their […]