How to Get More Google Reviews For Your Insurance Agency in 30 Days
Introduction: Why Google Reviews Matter for Insurance Agency Google reviews play a critical role in influencing prospects’ decisions when choosing insurance providers. According to recent statistics, 93% of consumers read online reviews before making a purchase, and 84% trust these reviews as much as personal recommendations. When prospects search for insurance, they compare coverage, rates, […]
Brush Up on These Email Marketing Fundamentals
With most insurance clients still keeping a safe social distance from your brick-and-mortar locations, email marketing remains your most effective tool for welcoming new clients, sharing updates, processing renewals, cross-selling, and attracting new business. But, if you haven’t been at the top of your email marketing game for a while now, you may need a […]
5 Emails Insurance Brokers Should Send to Help Customers Navigate Coronavirus
With self-quarantining still in full effect, most insurance clients aren’t stopping by the office. That doesn’t mean they don’t still have burning questions about how coronavirus impacts their current coverage or affects how they do business with your brokerage. Now more than ever they’re relying on you to keep them in the loop. The best […]
Oh Baby, What a Gift!
It’s no secret that we have the best clients here at Pathway. But, two of our team members experienced exactly how thoughtful they can be when these cute goodies arrived in the mail for their new bundle of joy. Darko and Mili, from the Pathway Support Team, were both pleasantly surprised to receive the adorable […]
Pathway’s February 2020 CSM Workshop
Client satisfaction is the most important value at Pathway, by far. To make sure we are always on top of our game, we designed a workshop schedule for our Client Success Managers, or CSMs. Pathway’s CSM team linked up for a fun and productive day last week in Belgrade, Serbia with one primary goal in […]
2020 Pathway Awards: Celebrating Excellence in Automated Insurance Marketing
Pathway is pleased to kick off 2020 by honoring the progressive brokerages that shine when it comes to using our automated insurance marketing platform to connect with policyholders and boost growth. To determine our honorees, we combed through all our 2019 data and selected the brokerages that excelled in 2 key categories: Customer Loyalty – […]