By using the Pathway platform, we have focused on automating the eDelivery process. This alleviates significant workload for our administrative staff, allowing them to focus on areas that require a personal touch.

Charlotte Steinschifter (Director of People and Culture, Billiard Insurance Group)

Did you know that insurance has become one of the most automatized industries in the last five years? Even against the backdrop of the vast 2020-21 covid-induced setback, the very practice of brokerage-as-we-know-it has changed forever, as well as its underlying philosophy. 

Thanks to the automated workflows, the quote processing times are cut by 99%, and the close rates are being improved by 44%.

As Mandy Namisniak (Director of Client Services, Advocate Insurance Group) found out, the company’s Technical Service Brokers “have indicated that the Pathway process has cut the time they spend on renewal reviews in half. For example, they spent between 6-8 hours per day completing manual renewal reviews in the past. Now, they can complete their renewal review workflow in 2-3 hours per day on average.”

Basically, Pathway automation has increased the speed and efficiency of this client’s renewal reviews process by at least 100%,  going as high as the head-spinning 300%!

A generational shift plays a significant part: according to surveys, Millennial consumers like to see things automated from the start and initiate the change themselves. However, it’s not just the youngsters’ game. The insurance brokerage is well-known for its cautiousness, pride in longevity, and an intrinsic trust in well-founded, solid, time-tested business patterns.

And yet, it’s going full AI. By 2030, it’s expected to reach rocket-science levels.  

In other words, everybody does it, and you don’t want to be that broker from a future cautionary tale, the one who missed out on the fundamentally changed world because a phone call had taken too long.

So, the big question remains: how to get to the sunnier side on time?

Let’s ponder this fact for an answer: 80% of our time is spent communicating. 

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Sounds quite right, doesn’t it? We’re social beings by definition. But, for many insufficiently automated businesses, it also means an email upon manual email, another long phone call, or an entire day spent in and out of Zoom meetings with clients and co-workers. As a result, energy fades, unfinished work scales up, expenses mount.

Of course, you don’t want your daily schedule to get stuck in a Matrix-like inferno either, or find yourself lost in a maze of robust solutions whose complexity exceeds your actual needs by far.

So, the crucial questions of When, How and Why need to be addressed before you take that decisive leap into being more productive and less busy.

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When?

• Before you’ve scheduled your next business meeting. Be proactive, tech-savvy and one step ahead of your customers’ immediate priorities. Nobody wants to wait for anything further than one click away. 
• That doesn’t mean spamming prospects and clients with duplicate generic emails. Different customers have different business priorities and needs, resources, and goals. 
• Trust is built by being capable of understanding the differences, which leads us too.

How?

• By channeling your message in the right directions.
• Don’t forget: talking to everyone simultaneously, in the same voice and through the exact words is just as ineffective as not communicating at all. 
• Hone in on segmentation and personalization of your prospects and clients. That’s what successful automation is all about. 

Why?

• Because you want to focus on your business growth, gain more traction and build your brand further, maximizing the impact of your client communication instead of endlessly trying to establish one.

We can help you get there. Let’s talk.

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