And the Winner Is… Celebrating Our 2021 Pathway Award Winners
Let’s face it 2020 was rough! But so many Pathway brokerages rose to the occasion and used our automated platform to work smarter and connect with clients like never before. So, we’re honoring those that stood out from the pack in 8 distinct insurance marketing categories: Best Net Promoter Score® Most active workflows Most emails […]
eDelivery + Insurance Automation Wins: How Billyard Insurance Group Saved Time and Improved Service
Billyard Insurance Group (BIG) is one of Canada’s fastest-growing insurance brokerages, has been at the forefront of digital transformation in the insurance industry. Partnering with PathwayPort, BIG adopted a strategic approach to automation — focusing on eDelivery and client communication workflows that drive immediate, tangible results, reduce workload and enhance client communication. New Business Welcome […]
How to Get More Google Reviews for Your Insurance Agency in 30 Days [Practical Guide]
Why Google Reviews Matter for Insurance Agency Google reviews play a critical role in influencing prospects’ decisions when choosing insurance providers. According to recent statistics, 93% of consumers read online reviews before making a purchase, and 84% trust these reviews as much as personal recommendations. When prospects search for insurance, they compare coverage, rates, and—most […]
Brush Up on These Email Marketing Fundamentals
With most insurance clients still keeping a safe social distance from your brick-and-mortar locations, email marketing remains your most effective tool for welcoming new clients, sharing updates, processing renewals, cross-selling, and attracting new business. But, if you haven’t been at the top of your email marketing game for a while now, you may need a […]
5 Insurance Emails Every Broker Needs to Improve Retention, Renewals, and Client Satisfaction
Many insurance agencies focus their communication around policy renewals. The problem is that clients only hear from their broker once or twice a year. The most successful insurance brokerages and agencies take a different approach. Instead of sending emails only when a policy is due, they use strategic insurance emails throughout the customer lifecycle. These […]
Oh Baby, What a Gift!
It’s no secret that we have the best clients here at Pathway. But, two of our team members experienced exactly how thoughtful they can be when these cute goodies arrived in the mail for their new bundle of joy. Darko and Mili, from the Pathway Support Team, were both pleasantly surprised to receive the adorable […]