Web design can be challenging in the insurance business. Read this post to know how to make your website stand out from the competition.

Insurance brokers have a lot of other brokers and agencies to compete with. Read this post for six things insurance brokers can leverage to succeed.

Referral marketing is one of the most effective forms of insurance agency marketing. This article is a guide to the do’s and don’ts of referral marketing as well as some of the best practices to take into consideration.

Smart lead generation is essential for growing your insurance agency. Read this post to equip yourself with the right strategies for 2022.

Insurance is one of the most competitive industries in the world. As of 2020, over $1 trillion worth of premium was written in the U.S. insurance market.  Source: Statista Insurance agents and brokerage firms are under constant pressure to acquire and retain customers while reducing customer acquisition costs. One of the easiest ways to do […]

The ongoing Automation-as-a-Service revolution is forecast to register an annual 26.9% growth by 2026.  In order to grasp its importance and size, we should briefly look back on its background: the Intelligent Document Processing (IDP). At its beginnings, it meant little more than a process of machine-encoded character conversion.  Over the years, however, IDP has […]

A Handful of Tips: In the dawn of “New Normal”, the world still comes to grips with the pandemic-induced curbs on businesses and travels. Consequently, every sustainable business (and marketing) strategy requires even more skills and effort to maintain a long-term relationship with the existing policyholders, return customers, and future clients alike. In addition to […]

Email marketing is both an art and a science. Sure, you can follow a playbook of common strategies and glean a degree of success from it, but without finesse and nuance, your successes will only take you so far. Regardless of the approach, it’s one of the most effective tools you can employ in your […]

Succeeding in our current insurance ecosystem means your business needs to be agile, adaptable, and using the most cutting-edge technology available. You can’t just have a “laissez-faire” attitude anymore — since working smarter, not harder, is the new black. But, more importantly, your customers expect you to be ahead of the curve.   At Pathway, we […]

Neither rapid growth nor coronavirus could stop Billyard Insurance Group from moving full steam ahead with their plans to ramp up customer service and automate critical features like 24/7 self-service and eDelivery.  We recently caught up with their Marketing Manager Charlotte Mahy for a quick Q&A to learn how they used Pathway to support their […]